BMW case Essay Example | Topics and Well Written Essays - 1250 words

BMW case - Essay Example European customers, therefore, appear to be patient wanting a total holistic experience that comes along with the brand reputation of makers such as BMW. There is a great deal of marketing being undertaken, especially in promotion, by many different automakers that provide very similar vehicles with similar characteristics. American automakers provide mid-sized cars at affordable prices, but must rely on lifestyle marketing (psychographics) in order to get consumers to see differentiation between cars with very similar benefits and features. In this case, the automakers themselves are attempting to sell an experience, however the buyer is likely looking for a reliable and affordable vehicle, making them more focused on the product and pricing instead. Again, it seems to be a matter of the country of origin where the consumer is located that determines exactly what the customer is looking for when seeking out new automobiles. Those that are affected by automaker promotions illustrating actors with similar lifestyle qualities, such as Subaru with their recent family-centric marketing, would probably consider buying a Subaru to be a total brand experience. A consumer with moderate financial resources that is looking for only an affordable vehicle that will be dependable would be seeking out just a product purchase that is aligned with their current resource availability. It really seems to depend on the type of consumer, their cultural capital such as values and beliefs, which determines whether it is a product or an experience they are seeking. Under the assumption that most cars share similar characteristics, it is highly dependent on the consumer profile that will determine what, specifically, the buyer is looking for when considering different auto brands. There are many factors that influence the decision to purchase an automobile. Marketing theory informs that many customers look toward reference groups when making certain product-buying decisions.

Math questions Speech or Presentation Example | Topics and Well Written Essays - 250 words

Math questions - Speech or Presentation Example vertisement: â€Å"In a recent clinical study, Brand ABC* was proved to be 1950 percent better than creatine!† Actual brand will not be named (Sobecki et al., p. 810). Comment: For one, the statement is missing numerical figures essential a reader’s understanding such as the probability that the new substance promoted would take effect within a specific confidence interval. Despite claiming that the product is 1950% proven effective, no actual proof is presented so the ad’s exaggeration could either raise suspicion or stir curiosity on potential consumers. Readers may also find themselves trying to make vague sense of how recent the study was made since the claim does not go any further than mentioning ‘recent’ which could mean dating to a couple of years back. Moreover, the term ‘clinical’ appears insignificant unless replaced by a name of a credible health institution known to have conducted similar studies in the past. By not divulging the brand name or label, the advertisement runs the risk of making some of the readers think that it is a possible hocus-pocus or that without sufficient details, it emerge s a detractor of another leading brand in the market. Explanation: The double negatives and the manner in which the question is made seems misleading as it occurs more disposed to convince someone to agree that tutoring students who pass is still important. Chances are, on one hand, the person being asked may be readily and psychologically conditioned to consider the importance of tutorial in any case without paying due regard on situations it is most needed, and on the other, he or she may find that passing students make no significant difference from the failing ones. So the ambiguity of meanings attached to the question might cause results out of an erroneous understanding that tutorial is actually a necessity and the query sounds as if no second thoughts or further analysis is required. It is quite obvious how the application of suspect